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Giuliana Valz-Gen

Giuliana Valz-Gen was born in Lima on November 9, 1958. She recalls that as a child, she loved creating her own jewelry to wear at parties, or to give as gifts to her friends. By the age of 14, Guiliana was already wearing her own creations.

When Giuliana began attending university, she also signed up for courses in jewelry making, where she learned the essentials of the craft. For her this was a hobby that she kept refining and perfecting. She was still taking courses when her husband died. At that point, Guiliana quit her studies to seek a steady job to support her young son. "That has been the greatest challenge of my life," she confides.

With her background in business administration, Giuliana decided to set up her own workshop where she could develop her jewelry design. Through her work, Giuliana strives to rescue ancestral techniques in gold and silver, reproducing colonial designs and fine filigree.

"What really counts is innovation," Giuliana explains. "My designs speak of tradition yet are modern, and they feature the harmony between metal, pearls and gemstones. Designing is easy. I just think of what I'd like to wear."

Guiliana says she wishes to show the world the hand-crafted jewelry styles developed in Peru over the centuries. She has researched the theme at length and her findings have led her to experiment with many great materials that she now incorporates into her designs. Of all of those, she says she prefers Andean opal - with its exquisite colors and extraordinary veins.

"In a way, my work deals with the richness of nature. My motivation comes from a desire to complement female beauty with my designs, which are infused with Peruvian artistry," Giuliana explains. "Thank you to Novica shoppers, because through you I'll be able to share the art of Peruvian jewelry."