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Syed Izaz Hussein

"I was born on August, 1967, in the Kashmir valley, where the tradition of carpet weaving and chain stitching is as old as the land itself. Hailing from a family of Srinagar, I learned the art in my childhood, but it is for the last 12 years or so that I started off as an independent entrepreneur.

"For chain stitching of carpets we use a hassle cotton base, sketch out the design or impress it with a wooden die prepared by our master designer. Then, four artisans begin chain-stitching with pure wool from four sides giving rise to a well-prepared structure. It takes around 8-10 days to make a rug, and together with our master craftsman in Srinagar, I do most of the designs.

"The demand for chain-stitched rugs has increased, however, most people have been mistakenly led to believe that such sophisticated products are woven on a machine and they are thus hesitant to purchase.

"I have not only taught this art to many people but also helped them in developing their own self-sufficient units. I have participated in several fairs in India and abroad, Singapore, for example, having received an award.

"I would certainly want this art to continue in our family, and my immediate business plans are to give a worldwide exposure to our rugs. In this direction, our association with Novica will prove very fruitful. I believe our products will gain good acceptance amidst the valued customers of Novica."